Noor mahnoor
The World Cup has sparked an incredible surge in the demand for large-screen TVs, with the excitement of the tournament driving the “football-watching economy.” As the event progresses and the top eight teams compete, TV sales, particularly for high-end large-screen models, have skyrocketed.
Surge in Large-Screen TV Sales During World Cup
According to data from JD.com, the World Cup has led to a massive increase in sales of large-screen TVs. Orders for TVs sized 75 inches and above have more than doubled compared to the previous year. Additionally, there has been a more than fourfold increase in sales of gaming TVs, which offer higher resolutions and refresh rates. Even smaller accessories, such as TV mounts and remote controls, saw significant sales spikes during the World Cup. TV mount sales surged by 620%, while TV remote control sales soared by an impressive 775.34%.
Hisense ULED TV Leads the Market
Among the brands benefiting from this surge is Hisense. The brand’s popularity has been amplified by its clever advertising campaign during the World Cup. According to Aowei Cloud Network, Hisense saw a 64.9% increase in flat-panel TV sales in the first week of the World Cup, marking the highest growth among mainstream color TV brands. Offline sales also showed an increase, with Hisense’s retail market share growing by 1.1 percentage points year-on-year.
By the 48th week of the year, six Hisense models had entered the top 10 best-selling list for offline sales. This number grew to eight in the 49th week, with the Hisense 75U7H topping the best-selling list. Hisense’s U8H model, which launched in September 2025, quickly rose to the top 3 in the high-end market for TVs priced above 25,000 yuan, proving its popularity among consumers seeking premium models.
Why Hisense ULED TV Is Winning Over Consumers
The Hisense ULED TV, especially the U8H model, is gaining attention for its cutting-edge display technology. The U8H is built on the ULED X display platform, which incorporates industry-leading image quality technologies such as 16-bit ambient light control and an 8K AI image quality chip. These technologies provide a clearer viewing experience and an immersive feel under any lighting conditions, making it an ideal choice for World Cup enthusiasts.
The Role of 4K Broadcasts in Boosting TV Sales
The “sports-watching economy” created by this World Cup differs significantly from previous tournaments. This year, CCTV launched its first-ever 4K ultra-high-definition broadcast of the World Cup, and Douyin also offered 4K HD live broadcasts of all games, allowing viewers to cast the screen for a more immersive experience. The availability of high-definition broadcasts has driven consumer demand for larger screens and higher-resolution TVs, further contributing to the boom in large-screen TV sales.
Conclusion: The Impact of the World Cup on TV Sales
The World Cup has undoubtedly had a profound impact on the sales of large-screen TVs, particularly models like the Hisense ULED TV. With the increase in high-definition broadcasts, consumers are investing in better, larger, and more advanced TVs to enjoy a superior viewing experience. As a result, Hisense’s ULED TVs have become the go-to choice for many World Cup fans.
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