Honor Zhao Ming: Honor MagicBook is less configuration because we only make high-quality products

[Tinydeal News]On the afternoon of April 13, Honor officially held a new product launch conference for the Honor MagicBook 14 series, launching two products, Honor MagicBook 14 2023 and Honor MagicBook 14 Pro 2023. During the media visit after the press conference, Zhao Ming, CEO of Honor Terminal Co., Ltd., and Dr. Guo Rui, CMO of Honor Terminal Co., Ltd., accepted questions from the media and answered questions about Honor's new notebooks and Honor mobile phones.

Honor MagicBook 14 Series

Some media asked Honor on the spot why there are few new product configurations and models of Honor notebooks this time? What market or user considerations are this? Zhao Ming said that the reason why Honor did this is to focus on making high-quality products in every level. “Traditional laptop brands like to promote many products within a price range. Honor focuses more on polishing each laptop very much. Only when R&D resources are more focused can this generation of products produce high-quality products. We only have one model in each price range for mobile phones, and its core positioning is very clear.”

Zhao Ming, CEO of Honor Terminal Co., Ltd.

In Zhao Ming's view, Honor is using the idea of ​​making products on mobile phones to make laptops. By focusing on products and investing all R&D resources in, you can finally see something unique.

Zhao Ming took the OS Turbo 2.0 technology equipped with the Honor MagicBook 14 series 2023 as an example. “OS Turbo 2.0 introduces GPU and CPU core capabilities more than the previous generation, and mobilizes many peripheral things such as power supplies and fans to provide greater capabilities. We do not want to enjoy dividends just through the iterative upgrade of the industry, but we must focus our resources when injecting our R&D thinking and capabilities into the existing ecosystem.”

Dr. Guo Rui, CMO of Honor Terminal Co., Ltd.

In addition to similar R&D ideas, Honor will also learn from new technologies in mobile phones when making notebooks. For example, if you transplant various technologies used in mobile phones, such as the eye protection technology on Magic5, you will see a lot of this thinking in the future, which is not available to traditional notebook manufacturers or existing notebook manufacturers. On the other hand, this is also a major advantage of Honor making laptops.

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