Global laptop demand is expected to recover Q2 shipments are expected to grow by 11% month-on-month

[Tinydeal News]Some time ago, demand for laptops slowed down and the market also shrank. On April 6, Tinydeallearned that the latest research released by TrendForce TrendForce showed that global laptop shipments in the first quarter of 2023 were about 33.9 million units, a quarterly decrease of 13% and an annual decrease of 39%. This was mainly because the weak economy continued to affect consumer market confidence and dragged down the progress of channel laptop sales, and further prompted brands to lower OEM orders to effectively regulate inventory pressure.

Global laptop demand is expected to recover

However, with the continued recovery of the economy and the heating of people's consumption enthusiasm, various industries are accelerating their recovery, and the consumer electronics industry will also inject new vitality. TrendForce said that with the expectation that the inventory pressure on laptops and components will be alleviated in the second quarter, the demand for channel replenishment is expected to increase month by month, and at the same time, it will drive the shipments of laptops to rise to 37.63 million units in the second quarter, an increase of 11% in the quarter, but it still declined by 18% compared with the same period last year.

The estimated second quarter laptop shipments will increase to 37.63 million units

It is reported that COMPUTEX will be available again at the end of May this year, and the brand plans to launch mid-range, entry-level models equipped with NVIDIA GeForce 40 series, as well as more affordable purchase prices. In this regard, TrendForce believes that this move will expand the consumer base for purchasing new graphics cards, and demand will also increase.

In addition, TrendForce also pointed out that even if the peak season promotions in the second half of the year will still have a positive impact on the market, the post-epidemic recovery is sluggish, inflation affects the consumption distance, and enterprises reduce spending, which may further downwardly reduce the global laptop shipment in 2023, and the annual recession rate converges to 13%, and the market situation is still not optimistic.

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