Apple and Huawei became a “regular guest” at the press conference. What gave Honor so confidence?

[Mobile China]December 2022 seems to be busier than in previous years, and mobile phone manufacturers are crowding with new products, which is overwhelming for a while!

On the evening of December 26, Honor held a full-scene new product launch conference to release a series of new products, among which Honor 80 GT and Honor Tablet V8 Pro are naturally the protagonists of this press conference. As Honor’s last press conference in 2022, these two products not only represent the perfect ending of 2022, but also represent the smooth start of 2023. When the price was announced, many netizens exclaimed “really fragrant”. Indeed, these are two products with extremely high cost performance, and it is hard not to be moved.

In addition to the price, many careful netizens also discovered that the Honor tablet V8 Pro has been comparing with Apple's iPad and Huawei MatePad Pro 11 at this press conference, and even MagicOS 7 has pulled out HarmonyOS 3 from time to time to compare. It was difficult for us to see such a scene at previous press conferences. Why did Honor do this this year? Where does the confidence behind the comparison come from?

After the press conference, Honor CEO Zhao Ming accepted an interview with Tinydealand answered some popular questions at the moment. Perhaps we can find the answers to these two questions.

Apple's iPad is very strong, but Honor also has its own uniqueness

When talking about tablets before, many people may think that only iPads and others are just, but the current situation is slowly being reversed. According to the data on the Chinese tablet market in the third quarter of 2022 released by IDC, the top five tablet manufacturers in China are Apple, Huawei, Honor, Lenovo and Xiaomi. That's right, Honor has quietly become the third largest tablet manufacturer, with a share of 9.3%. Although there is still a big gap compared to Apple's 37%, it is the best gift for Honor, who is just two years old.

Up to now, Honor Tablet has launched a variety of products such as the X series, V series and digital series, forming a relatively mature product matrix. Zhao Ming revealed that the Honor Tablet 8, which was launched in July, has been out of stock, and currently has a very obvious advantage and dominance in the 1,000-2,000 yuan range. This actually shows that Honor has already confirmed the pulse of consumers' preferences. In addition, Zhao Ming also said that the goal of Honor V8 Pro is to open the 2,000-3,500 yuan range market and be able to compete with iPad 2022. We can see this from the comprehensive comparison between Honor and iPad 2022 at the press conference.

So where is the confidence to compare Honor and Apple? Zhao Ming actually gave the answer. First, Honor tablet V8 Pro has excellent hardware configuration, 12.1-inch large screen, eye protection technology, etc.; secondly, Honor can do better than Apple in terms of China's entire ecological environment and understanding of consumer services. Because Apple is preferred to start from the United States and other markets, and Honor’s first main market is China. Honor can better adapt to business people, scholars, students, light office people, and meet users’ audio and video entertainment needs.

Zhao Ming also said that Honor’s values ​​are consumer-centered, struggle-oriented, open and innovative, simple and efficient, and pursue excellence. Based on this, Honor has always regarded the two-wheel drive around consumer needs as the two most critical wheels of Honor productism. Under this guidance and the struggle of the team, Honor, whether it is the folding screen or Honor 80 series, including Honor tablet V8 Pro, can be compared with HarmonyOS 3 and iOS products in terms of smoothness.

MagicOS runs through, Honor wants to create a one-stop comprehensive solution

For brand products like Apple and Huawei, iOS and HarmonyOS are important components of the product, and can even be elevated to the height of the product's soul, and this has also been recognized by the market. Whether it is smartphones or tablet products, Apple and Huawei are building their own system moats, and Honor has also given its own solution this year – MagicOS. Its purpose is to truly connect mobile phones, tablets, laptops, wearables, smart screens and other terminals to create a one-stop comprehensive solution, which is also the confidence of Honor and Apple and Huawei.

For example, the MagicRing Trust Ring. In Honor’s view, if you want to break through the barriers between devices, you must make the devices trust each other, so the MagicRing Trust Ring came into being. It solves the pain points of users such as complex operation when using multiple devices and the disconnection of ecological services when using multiple devices, and ultimately realizes that MagicOS cross-device is as simple and convenient as it is under the same OS. Devices in the same trust ring can be automatically connected when they are close to each other. Incoming calls, notifications, documents, audio and video services can flow between each device. Moreover, Zhao Ming said that when MagicOS is truly recognized by consumers in the trust ring field, Honor will be open to more partners in a timely manner, so as to better compete with HarmonyOS and iOS.

For example, Honor Super Notes, which realizes the ability to collect globally, is very important for business people, scholars, and students. Moreover, it is not only a recording tool on a certain terminal, but also a bridge for the flow of terminal information. Zhao Ming said that based on the core capabilities of MagicOS, when users use tablets, mobile phones and notebooks become support and auxiliary devices. In this case, Honor notes must be circulated on multiple fronts. Therefore, it will definitely evolve accordingly on laptops, tablets and mobile phones in the future.

In terms of the industrial chain, Xinhua News Agency also released related videos a few days ago. Honor, BYD, Guangming Optoelectronics and other companies have been overcoming difficulties and finally created a product like Magic Vs that brings together cutting-edge technologies. From hardware to software to the entire industrial chain, although Honor has just started its third year, it has been at the forefront of the industry in all aspects. At the same time, the globalization strategy is gradually being rolled out.

Zhao Ming said that 2022 is the first year of Honor’s global market. This year, Honor’s channels, retail, etc. have formed a relatively stable and mature operating system. This year, all countries such as the Middle East, Africa, Europe, Latin America, and Asia-Pacific are basically in full bloom. The glorious overseas market in 2023 will be a stage of rapid development and growth. Moreover, Zhao Ming predicts that Honor will be in a state of growth in the next few years, both in the Chinese and overseas markets, and the overseas growth rate will be relatively fast. The goal of glory is to achieve healthy and quality growth.

Written at the end

Apple and Huawei became a “regular guest” at the press conference. What gave Honor so confidence? I think everyone already has the answer in their minds. For Honor, behind the comparison is the efforts of the Honor R&D team day and night, and the iron pestle grinding of each product into a needle-like polishing, so why not worry about cleaning up the old mountains and rivers from scratch. After MagicOS is released, it will also play a role throughout different terminals, bringing a unique interconnection experience through MagicRing trust ring, Honor Notes, etc. As a key year for the Honor brand sprint, facing the “hunting” of brands such as Apple, Huawei, OPPO, vivo, and Xiaomi, Honor may have also found the answer to break the deadlock.

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